It’s been a while since my last post, a busy month marked by a great new agency client, loads of work for my loyal existing clients and a shedload of the cold and white stuff all over the county. Time then to comment on another great copywriter tool – at least for anyone who wants to stay mobile in the ice and snow, but without resorting to snow tyres.
We first heard about AutoSocks last February, when the county was also frozen and snow made getting around the Cotswolds difficult. Some of my wife’s colleagues, who had to drive in from the higher Cotswolds, spoke positively about these products, which fit over a vehicle’s driving wheels. We invested in a set for each of the cars, but didn’t need to use them in anger again until December. Then we tried our AutoSocks…
Based on the Norwegian idea of wearing socks over shoes for improved traction in snow or ice, AutoSocks (around £50 a pair for a small hatchback) use advanced microfibres to improve grip. In our experience, they work (but you wouldn’t want to run them on asphalt for long or they’ll shred themselves). AutoSocks are tested and approved by the German Technischer Überwachungs-Verein (TÜV).
As well as our positive experience, I understand that several UK road rescue services use the product – I also spoke to a local paramedic who confirmed that Gloucestershire paramedic response cars are equipped with AutoSocks (and enthusiastically extolled their virtues). AutoSocks are reasonably easy to fit; you position them over the wheel and tyre as far as you can before rolling the vehicle backward or forwards a couple of feet. Once fitted, they are self-aligning and usable at up to 30 mph.
Having now tried AutoSocks on snow and ice, its reassuring to know that they are ready for whatever late-January and February brings. And of course, as is my way with favourite products, I couldn’t help but liken AutoSocks to a reliable Gloucestershire copywriter: great value; there when you need them, backed by great testimonials and a safe bet to do exactly what they promise. Rather like me!
Season’s greetings everyone. I hope 2011 is a peaceful and successful year for you.
More details are available at the official AutoSock UK site.