Time and time again, it’s the content of a new website that holds up progress. The website is ‘finished’, but the developer is waiting for decent content from their client. I had another great example of this recently. A client had been working on a new site for a substantial construction company. The company had been trying to write their own SEO copy from a researched page-keyword set for months. If you’ve ever tried to do this, you’ll know it isn’t easy – especially while you are trying to run a busy company at the same time. The project had ground to a halt for want of the vital SEO pages…
Then they decided to hire me
That’s where, as a copywriter who specialises in Web and SEO copywriting, I can help. And that’s what I did when the construction experts gave up and decided to hire a freelance writer. Within a few days, we’d had a great briefing meeting, I’d got my head around what they do and what sets them apart from their competitors, created the SEO pages they needed to engage their human site visitors as well as Google. They were delighted; after two small amends, the copy was signed off and ready to go into the website.
Copy written and approved in no time at all
By getting a specialist copywriter in (and one who knows the construction sector well), they got that copy off their to-do list, approved and over to their website developer in no time at all. I’ll add in the critical details when the site goes live, which should be soon. It’s going to be another a good one.
Job done! Point made! Yet again, the Gloucestershire copywriter comes to the rescue.