I sat in the sun last weekend and read an impressive new book called Valuable Content Marketing by West Country authors Sonja Jefferson and Sharon Tanton. Now the weather seems to have got better here in Gloucestershire, you could do worse than pour a long drink, find a sunny spot on the patio and read it too. I’m sure you’ll find something of interest – even as an experienced Cheltenham copywriter who already creates valuable content, I certainly did.
Unthink lots of what you’ve learned about marketing communications
The basic premise of Valuable Content Marketing is that you should unthink lots that you’ve learned about sales and marketing communications. Instead, you need to stop pushing sales messages, get online and make your marketing valuable to prospects and customers. It’s all about generosity, the good karma of what goes around comes around and making everything from a freebie to your website content intrinsically valuable. By so doing, the pair assert, you will connect with clients and customers in a way they’ll appreciate – and they’ll do business with you when the time is right.
Great stuff – but did they miss one important trick?
Valuable Content Marketing is easily digestible, nicely laid out and full of ‘instant takeaways that you can start applying to your business immediately. I particularly liked their templates and checklists and mini case studies. But I think they missed one valuable trick. To find out what it is, read more on my Valuable Content Writer website page .