Monthly Archives: July 2013

Music for Gloucestershire copywriters…here’s my current Top 5

It was re-reading Hi Fidelity  by Nick Hornby that got me thinking about my current Top 5 for copywriting music – and suggested an idea for a very brief post as we all sit and melt in the Scorchio! summer of 2013.

First off, I must say that if I do listen to anything it has to have no (or very unobtrusive) lyrics. Unless I’m on a very untaxing task, lyrics are too distracting. And as for listening to Radio 4 or anything else that’s remotely intellectually stimulating, that’s an absolute no-no.

So, to the current Al Hidden Top 5, and here’s what this Cheltenham copywriter is listening to…

  1. Rachmaninoff:  Complete Works for Piano and Orchestra
  2. Zero 7:  Simple Things
  3. Radio Swiss Classic (at this very moment, Edvard Grieg Piano Concerto / Symphonic Dances)
  4. Hotel Costes: any of the first five Costes albums (Etage 3, La Suite and so on…)
  5. The original soundtrack album: Ne Le Dis a Personne (Tell No One)

Music like this, a some website copy to write, a bit of client copy-editing and a good old-fashioned press release to craft. Now that’s what I call summer!

What do you listen to while you work and why? Feel free to post a comment and share…

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Very useful podcast on blogging – recommended

This week’s post is going to be short and sweet.

I may have previously mentioned being a regular listener to the Home Work podcast. This is a very useful (and very entertaining) podcast if (surprise surprise) you work from home, whether as a freelancer or a (regular or occasional) telecommuter.

In the most recent cast, hosts Hosts Aaron Mahnke and Dave Caolo included a concise guide to blogging, and I have to say that it really captured the secrets of the art well in just a few minutes.

I’d recommend you give it a listen and try some of the techniques they mention. But if you don’t have the time, the specialist skills or the inclination to do that vital blog writing yourself, I know a Cheltenham copywriter  who can help!

But I would say that wouldn’t I. Anyway, please listen. I’m sure you’ll love it.

Then, please add a comment and share your blogging experiences.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

An unashamed plug for the North Devon Animal Ambulance…

Pro Bono work is good. Writing for worthy charities is good. Writing for the North Devon Animal Ambulance (NDAA) is very good, not least because it allows me to flex my writing muscles in an area that’s very different from my usual marketing and technical copywriting beat here in Gloucestershire.

I’ve been writing for the NDAA animal ambulance service since 2007. They’re a great charity, hardworking and making a noticeable difference to the lives of wild and domestic animals in, not surprisingly,  North Devon. What I really like is that, although the NDAA is ostensibly an animal charity, almost every action they take has a bearing, either directly or indirectly, on people. Humans like you and me. That’s good too.

Over the years I’ve crafted press releases, edited a quarterly newsletter and written website and SEO copy for them. In fact, we’ve just finished working on the charity’s third generation website and it certainly shows the power of the Web to allow even a small, volunteer-only, local group to shine.

I say ‘We’ because the new site wouldn’t have been possible without the input of Barnstaple-based Matrix Print & Design and their website wizard Colin Munday of The Web Workshop (near Umberleigh). These are the guys who created the structure and the striking design that has already got people talking on North Devon street corners – and digging deeply into their pockets to help North Devon’s own animal charity..

As for my bit? Some 30 new pages of SEO copywriting on everything from animal rehoming to wildlife rescue in North Devon. And all written around a carefully researched pool of long-tail keywords and key-phrases to give the NDAA an even wider online search ‘net’ with which to hook new volunteers, donators and the much-needed legacy donations.

If you love animals, have an affinity for Devon and the South West, and want to do your bit then contact the NDAA. If you want sparkling copy, but haven’t got the time, specialist skills or the inclination to write it yourself… An unashamed plug for the North Devon ANimal Ambulance

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.