Recycling old bikes for Africa – this Gloucestershire copywriter approves

If you’ve got an unwanted bike, there’s a great Gloucestershire charity that recycles bikes for Africa to help students in Gambia get to school or college.

I recently combined a meeting with one of my copywriting clients with a visit to Jole Rider in Tetbury. While there, I dropped off an old touring bike that had belonged to my late mother-in-law. Mary would have been thrilled that her trusty Raleigh Trent (complete with original Brooks sprung saddle) was going to help the kids rather than gathering dust in a garage or going for scrap. Whether the old Trent will actually go to Gambia or go into Jole Rider’s Heritage Collection remains to be seen – either way it will be helping the Jole Rider cause which is good.

Al Hidden Gloucestershire Copywriter at JoleRider, Tetbury

Taking a break from the usual SEO, brochure and case study copywriting at Jole Rider

 

 

 

 

 

 

 

 

My visit was a good opportunity to catch up with David Swettenham and his partner Helen King (like me, a copywriter and novelist until Jole Rider took over her world) who started Jole Rider. They founded the charity a few years before I became a freelance Gloucestershire copywriter in 2006. Now, having recently moved from an old hangar at Hullavington, their modern, spacious Tetbury unit is a great location for developing their work. In fact, as I arrived, the latest 423 of more than 12000 bikes were heading off in a container. With your help, the magic 20,000 bikes milestone can’t be too far away.

David Swettenham and Helen King with the classic Raleigh Trent

David Swettenham and Helen King with the classic Raleigh Trent

 

 

 

 

 

 

 

So, have you got an old bike that can be done up by the Jole Riders team and sent to Africa or sold to raise funds at their associated Bike Shed retail outlet? If so, please contact Jole Rider through their website. It’s a wonderful cause and they’ve already done brilliantly. They’ll appreciate any more support, no matter how small, as they continue their work.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

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