I found this bit of inspired website homepage design the other day and got hooked playing around with it. I challenge anyone not to. It’s very clever and very ‘sticky’ once you’ve discovered it…
Actually, this was the last thing I needed as I tried to get back up to speed after three weeks away. But it is just so engaging and irresistible.
Who remembers Tracy Chapman and classic songs such as ‘Fast Car’ and ‘Baby Can I Hold You? Well, Tracy’s website is currently promoting her new album, called Our Bright Future – with a twist. Playing around with the colour palette and colouring in those clouds and houses (and the birds and plane if you are quick) reminded me of how I often help clients get draft copy completed when they have roughed out some copy ideas but haven’t the time to finish the work.
I call it copy-editing PLUS and it’s another example of how I help businesses and individuals write the copy they don’t have the time, specialist skills or inclination to do themselves. Just as the Tracy Chapman website sets up an outline framework ready for colouring in, so I can take your outline copy and add the ‘colour’ it needs to work effectively online or in print – often without the cost of ‘from scratch’ copywriting.
That’s enough about me. If you need a bit of colouring-in therapy, visit Tracy’s website and be hooked (I take no responsibility for the effect on your productivity)!
On the other hand, if you want a hand getting copy off your to-do list, please contact me.