This week’s post is an unashamed plug for another of our local Gloucestershire businesses – and proof that when you set out to help someone else you can end up getting valuable and unexpected benefits. Want to know what happened when I called in on Russell Warner at Westend Office Suites at Stonehouse near Stroud, Gloucestershire? There could be something in it for you too, so please read on!
I heard about Westend Office Suites at the WinBiz networking group
I’d already spoken to Russell briefly a couple of times at the WinBiz networking group (alternate Thursday mornings at Egypt Mill, Nailsworth) and was keen to understand his objectives for Westend Office Suites.
I called in – between meetings with potential new copywriting clients – on a glorious Friday. It was a perfect day to see the beautifully converted farm buildings to best advantage. Sitting outside after looking around some of the suites, Rus explained his transition from corporate accountant to office-suite proprietor. As well as being impressed by the quality of the accommodation, I liked his philosophy of building a close and mutually supportive community on the site, his generous approach to parking spaces and his competitive rates. Like me and my copywriting rates, Russell has pitched sensibly and his approach is paying off.
An interesting mix of small businesses
His current tenants include an interesting spread of specialist businesses and even an up-market wedding cake maker (sadly, no samples while I was there!). Although Russell won’t be taking on certain kinds of businesses (for instance, call centres just wouldn’t fit in with the vibe at Westend), he’s still got capacity for accountants, web designers, other creatives and artisan businesses. If I was planning to expand and create a small multi-person writing agency with office premises, I’d be in like a flash. As it happens, I’m not, because one of my grounding principles was not to employ and not to sub-contract – I do everything for my clients and they love the personal service. I’m a Cheltenham-based home-office copywriter through and through!
Valuable suggestions for any business networker
As we sat outside and talked, it was fascinating to learn about Russell’s background in accountancy, his plans for Westend Office Suites and his business philosophies. Then, quite unexpectedly, he made a couple of valuable suggestions to help me promote myself at networking meetings – they could apply to anyone offering relatively intangible services such as copywriting, editing, proof-reading or similar.
Advice for anyone offering intangible services
What Rus suggested was the importance of bringing along satisfied clients to our networking meetings as guests (as I write this I recall that I have done this, for instance, when Richard Gill of Quantuvis, for whom I’ve done client case study copywriting, attended WinBiz a few weeks ago – but I need to do it more). My guest meets new contacts, the networking group gets to hear how I helped the client – in their words – and the group meets a possible new member. It all makes perfect sense, as did Russell’s suggestion that I use more before-and-after examples of my work and the benefits it has brought clients. All good stuff and it was really helpful to get an objective external perspective. Thank you again Rus.
Looking for small-business offices in Gloucestershire?
So what’s the takeaway here? Well, apart from those tips for promoting intangible services, my big message is that if you are actively looking for, or considering, rented office accommodation in the Stonehouse, Stroud, Gloucestershire area (minutes from M5 Junction 13) you really should put Westend Office Suites on your shortlist and talk to Russell.
FSB networking and mini-hog roast on 8 July 2014
In the meantime, how about signing up for the forthcoming networking meeting and mini-hog roast that Cotswold Branch of the FSB (Federation of Small Businesses) is holding at Westend Office Suites on Tuesday 8 July 2014 from18.30. You can sign up at Eventbrite and non-members are welcome – Russell’s existing tenants will be there too.
If you want office accommodation near M5 Junction 13 in Gloucestershire, contact Russell at Westend Office Suites. But if you want help getting vital copywriting off your to-do list, please contact me about my business copywriting services.