What caught the Gloucestershire Copywriter’s eye this week?

I thought I’d try something completely different this week and flag up three things with writerly connections that caught my attention on radio and TV last week.

Jimmy PAge, LAdies of London and The Gervasutti Refuge

What caught the Gloucestershire Copywriter’s eye this week…

Page reminisces on Plant’s writing ability

Last Tuesday, Radio 4’s Front Row arts and culture magazine featured Kirsty Lang interviewing guitar icon Jimmy Page about the newly-remastered version of Led Zeppelin IV (the ‘untitled’ album) and the inclusion of a -previously unheard version of ‘Stairway to Heaven‘ recorded at LA’s Sunset Sound Studios. What was particularly interesting were Page’s reminiscences about the recording the original album version of ‘Stairway’ at Headley Grange in 1971 – and how Robert Plant wrote and recorded most of the lyrics in just a few hours. To quote Page:

…Robert was sort of sitting down against the wall and he was just sort of writing and writing and writing and he came up to sing at one point after we’d been working on it we’d got the whole of the structure and everyone’s remembering what parts to come in on … he comes in and starts singing and he’s got a major percentage of the lyrics already done at that point and it’s epic, the lyricism of that is epic. The moods that are created as it goes through are all coming to be and, as I say, Robert is just, he’s, he’s just independent of this, he’s, he’s just writing and writing and writing like it’s automatic writing at this point, he’s channeling, you know and he comes up and starts singing, cause he’s got a picture of it ’cause he’s listening to all the routining … it’s pretty inspired stuff…

As a professional writer who knows what it’s like to get in the zone with business copywriting, novel writing and even a bit of songwriting, I could relate to this. I just liked it, the story of how what is arguably the greatest rock song of all time was substantially written and recorded in two or three takes one afternoon.

From Headley Grange to London’s guilty pleasures

The week’s guilty pleasure came after reading a tabloid article about the ITV series Ladies of London. Although I can’t stand soaps, reality TV is another thing and I couldn’t resist a peek at one episode – and then another. There’s something worryingly compulsive about this hugely contrived fly-on-the-wall look into the lives of several British and American London socialites as they cat fight, quaff Champagne and do the rounds of London’s society events. As an SEO copywriter, I was particularly interested in one scene of Episode 1. That was when the oh-so-in-control (and very successful, with her upmarket Gift Library website) Caroline Stanbury’s marketing team announced that they hadn’t got the functionality to change any of their own keywords in the website copy. Oops! So rich, so cool but… such a schoolboy (or schoolgirl) online marketing error.

The ultimate copywriting refuge?

And then there was George Clarke’s Amazing Spaces on Channel 4 and his helicopter trip (helicopters: now that immediately caught my attention) to the amazing Gervasutti Refuge at 2833m in the Mont Blanc Massif. Constructed in 2011 to replace an earlier refuge, this ultra-modern, completely temporary, prefabricated pod by LEAPfactory offers sleeping accomodation for  12 people, broadband, solar power and the most amazing views imaginable over the Val Ferret’s Freboudze Glacier, in front of the east face of the Grandes Jorasses of the Mont Blanc range.

And what did I think? How that would make an amazing copywriter’s studio – if only one could keep one’s eyes on the work and not on the jaw-dropping scenery. Whistley Hill overlooking Charlton Kings is lovely, and inspirational, but the Gervasutti Refuge is something else again.

The newly-remastered Led Zeppelin IV, an episode of Ladies of London (well, maybe not) and a week in the Gervasutti Refuge with Mrs H. The climb out of the Val Ferret is a long, hard one if you don’t take the chopper, but surely a stairway to copywriter heaven.

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

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