It’s easy to write a boring Meet the Team page on your website. Just drag some random information from employee job descriptions, throw it together on your About Us page and drop in pictures snapped by the office’s amateur David Bailey!
Alternatively, follow these tips for creating a Meet the Team page that really engages site visitors, shows your team’s skills and personalities to the full, and speaks volumes about your brand…
1. Before you begin
Before you interview, write and photograph, think carefully about what you want your employee profile page(s) to achieve and the messages you want to convey about your people and your organisation. The best Meet the Team pages are carefully planned and created.
2. Interview the team
Interview the team: talk about their business motivations; greatest successes; interests; likes and dislikes; and get a quote or two.
Then comes the really clever stuff! Read more