Category Archives: Thank you blogs

Season’s Greetings 2014 from Al Hidden, Gloucestershire Copywriter

season's_greetings_from_alh

Al Hidden is an experienced Gloucestershire based copywriter specialising in Client case study writing, Marketing, Web/SEO, technical and PR copywriting.

Two talented designpreneurs: one Gloucestershire copywriter…

It’s been a while since I last posted. Put it down to a couple of trips away (including Shetland), interspersed with a continued heavy writing workload. It’s that old shoemakers’ kids’ shoes thing – my own promotion suffers…

Working with two inspiring designpreneurs

One of my most recent projects sits nicely alongside another of this year’s writing high spots and both are interesting because they were for women who are pioneering innovative design-led bespoke services. So I thought I would tell you about two of my recent clients, Mati Ventrillon and Britta Curley.

Rejuvenating Fair Isle knitwear

Mati, for whom I wrote a new website,  is based up on Fair Isle, a French-Venezuelan Shetland incomer who became fascinated by the craft and tradition of Fair Isle knitwear, has mastered the centuries-old skills and added her own creative twist and entrepreneurial flair.
mati ventrillon
Mati’s bespoke knitwear has already caught the attention of the UK design fraternity – amongst other honours, Mati was featured in London Design Week a couple of years ago. As well as being a fascinating example of rejuvenating a specialised regional craft form, Mati’s entrepreneurship promises great things for the Fair Isle economy in the future – and offers a tempting array of knitwear for woollen garment lovers around the world.
al hidden copywriter mati ventrillon fair isle knitwear website copywriter

A new take on table design and finishes in Cheltenham

Much closer to my Cheltenham, Gloucestershire, base, Britta Curley’s business, (Curley Burrows) specialises in designing and crafting bespoke furniture with unique surface finishes and detailing. From large carved dining tables to small, coffee tables, every one of Britta’s creations is, like Mati’s garments, a unique work of art. Britta tells me that the launch of her business at September 2014’s Tent London design exhibition was a great success – aided, I hope, by my work as her press release copywriter.
britta curley
If you are a home or business owner seeking a stunning centrepiece table, or an interior designer seeking novel furniture ideas, you really should investigate what Britta’s up to at her studio in Cheltenham.
bespoke furniture in cheltenham: curley burrows

Two design talents – support from one copywriter

As well as both being ambitious, and highly creative, designpreneurs, Britta and Mati both recognised that specialised copywriting wasn’t their key skill and the best use of their time. In Britta’s case she was busy preparing to launch her business at Tent London. For Mati it was the launch of her Mati Ventrillon Fair Isle Knitwear brand online (as well as running a croft and bringing up two young children on one of the UK’s remotest island outposts) that demanded her focus.
In both cases, I was able to take away the research and writing ‘problem’ and create the engaging copy that will tell Mati’s brand story online and introduce Britta to the UK interior design media.

Watch Britta and Mati in future

And my takeaway after working with these two inspiring women? Watch both with interest, commission a Curley Burrows table and dress up for winter with one of Mati’s stunning garments. And if you need a hand getting copywriting off your to-do list? Please remember your Cheltenham and Shetland copywriter
Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

The Gloucestershire Copywriter’s cure for the summertime blues

Summer’s here!

I’m gonna raise a fuss, I’m gonna raise a holler
About a workin’ all summer just to try to earn a dollar

Well maybe not, because despite what Eddie Cochran sang in the late fifties before his untimely death near Chippenham, it’s turning into another busy summer packed with website copy, client case studies, brochure copywriting and a great new regular blog-post writing  gig for my old friends Gemini Translation Services in Keynsham, Bristol.

Thinking about vacations

Actually, you won’t hear a holler from the Gloucestershire Copywriter and the only fuss is how to juggle all the great copy coming my way. But the scorching weather here in Cheltenham did set me thinking about vacations and the importance of planning and taking regular breaks – whatever one does.

Planning a trip can be stressful

For anyone in a pressured employed or freelance role, planning a great trip can seem like another unneeded stressor when you’re up to your ears in the daily grind. That’s where one of my local networking contacts, Lucy Thurston of Travel Counsellors, comes to your assistance – as she did brilliantly when we were planning a special three-week trip to Argentina, Chile and Brazil earlier in the year.

Gloucestershire Copywriter – Torres del Paine, Chile

The Gloucestershire Copywriter on tour – March 2014

Let Lucy take the strain

Lucy, who is based in Cheltenham, takes your ideas (ranging from ‘here’s a detailed outline of what we want to do’ to ‘I haven’t a clue, I just need to get away’) and she sorts your trip out using her experience. a network of experts and the backing of Travel Counsellors. Whether you fancy a budget flight and a hotel at the other end or a multi-week southern hemisphere adventure as we did, her organisational skills, customer care and access to a great travel organisation are second to none – and she organises trips for groups too.

Lucy certainly knows travel and she’s a dream to work with. The beauty of using Lucy and letting her do what she does best is that you can get on with the day-to-day while she does all the legwork and puts a great trip together – with all the ATOL bonding and other reassurances you could need. I’ve even heard that she’s been known to leave milk and a loaf of bread ready for clients’ return. Now that’s what I call service (yes, Lucy is that good at what she does).

Lucy Thurston – travel consultant to the gloucestershire copywriter

Lucy Thurston – Cheltenham travel consultant

Come to think about it, Lucy and I have more in common than just being members of the same networking groups. Like her, I free busy people up to do what they do best. I don’t arrange trips to Europe, the Americas or the Far East. Instead, I get copywriting off people’s to-do lists – the business writing for websites, PR and brochures that you don’t have the time, specialist skills or the inclination to do yourself.

Happy holidays everyone

So book a great trip through Lucy, brief me before you go and take a well-deserved break while I write through our scorching summer. Then look forward to some sparkling copy on your return – and maybe a pinta and a loaf too!

Happy holidays everyone! Now, maybe I should take two weeks and have a fine vacation too…

Lucy!

 

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Writing in Shetland (again)

I’ve been a bit quiet on the blog posting front over the last few weeks. Put it down to a combination of loads of work (mainly website and client case study writing – love it!) and a bit of travel. I was back up in Shetland a couple of weeks ago. It was our third trip and the place just grows and grows on me – especially when the weather is as good as it was for our week there.

While I was up north, I was invited to pen another guest post for Uradale Organics – and be able to legitimately call myself a Shetland copywriter, or at least a copywriter in Shetland. It’s always a pleasure to help promote Ronnie and Sue on the croft above Scalloway – particularly so this time as they have spent the best part of the last year sorting out the mess from the massive peat slide that nearly swept the croft away just after our visit last August. If you are interested in organic beef, lamb or wool – or any aspect of the modern face of Shetland crofting – this is a fascinating blog to follow.

Uradale Organics blog

The Uradale Organics blog is a fascinating insight into Shetland crofting in 2013

 

 

 

 

 

 

 

 

 

 

As you will see from the post and the rest of their blog, success (and a wee bit of fame) has come out of the post-cataclysm events. Not least because the croft was featured on BBC Countryfile when they did a Shetland special a couple of months ago. Keep up the good work at Uradale.

 

And by the way,  if you’re reading this and you happen to be Shetland-based organisation that could use a bit of creative Web, SEO, brochure, technical or marketing copywriting

 

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Dru yoga comes to a copywriter’s rescue…

It’s been a week or so now since we did Airbuses and barking dogs. Forgive me for the longer than usual break, but two things have conspired to make blogging a mightier-than ever challenge. Life as a Cheltenham copywriter would have been a whole lot more difficult if it hadn’t been for the generous help of a neighbour who teaches Dru Yoga.

First, there’s been a very welcome rush of work requiring quotes – and writing! That’s a good problem. Spring is well and truly sprung and several projects that have been in the pipeline for a while have finally gone live. I’ve got SEO copywriting, client case studies, website product and category page writing and more on the go at the moment. All my favourite stuff. Lovely!

But circumstances have conspired to make looking after clients and getting work done harder than usual. Last week, some thieving toe-rags decided to vandalise (or try to steal) the copper wires in my telephone exchange here in Cheltenham. Nicking copper has to be the big growth industry around here – as elsewhere in the UK at the moment.  Anyway, the result was that several hundred Cheltenham properties have been phone-less since the middle of last week. That’s never happened before…

Combine the two events and you’ll understand why being a Cheltenham copywriter has been less than easy since 27/3/13. BT says the phone line will be fixed by tonight, but the day’s nearly over and it ain’t working yet.

The last couple of days have been made easier by the generosity of one of my neighbours, Dru Yoga practitioner Karan Walsh. Karan very kindly let me access her Wireless-Internet. It hasn’t been ideal, because I’ve had to work on the 15-inch screen confines of my laptop, but it’s been a whole load better than trying to work with an old dial-up connection as I did for the first few days… Thank you Karan.

‘Glacial’ is the word that comes to mind. How did we ever manage back in the old days?

So, by way of a thank you to Karan, here’s a link to her Dru Yoga in Cheltenham page on yogahub. She’s a great yoga instructor and passionate as anything about the Dru variety. If you’ve never tried yoga, give it a whirl (Mrs H did and loves it).

On the other hand, if you’re more interested in getting copywriting off your to-do list, please contact me. I’ll write while you go to Karan’s yoga class!

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.