Engaging articles delight customers, prospects and internet search engines alike. Based on many years of article writing, here are 7 pro-tips to help you when you decide to have a go at article writing yourself. It really isn’t as hard to create valuable content and engage with your audience as you might imagine.
- Remember the inverted pyramid. Load your contact so the Who, What, Why, Where, Which, When and How of the piece are included in the first paragraphs. Journalists call it the ‘inverted pyramid’ because it puts the substance of the story at the top. Online, it is important because ‘front loading’ catches your reader’s attention quickly and appears ‘above the fold’ on the first screen of an online page. In print it is equally important. More