Have you ever found it challenging trying to come up with a novel birthday treat for an elderly (or not-so-elderly) parent?
While struggling to find something suitably entertaining for my 80-something mother, I was stumped. Mum is extremely low-maintenance and undemanding when it comes to special occasions. Then I thought of my business-breakfasting companion David Keffler of Cheltenham-based Azure Chauffeur Driven Luxury Cars and his beautiful 1996 Bentley Brooklands. A plot was hatched… Aside from the fact that David helped us give Mum a day out that she hasn’t stopped talking about, the experience got me thinking about the similarities between a luxury chauffeur service and my own work as one of the freelance copywriters in Cheltenham.
The only licensed private-hire Rolls-Royce or Bentley in Gloucestershire
I won’t give you chapter and verse here. You can read all about David and his Bentley on his website or in any of the media articles that are increasingly appearing around Gloucestershire as he builds his business. Suffice to say that he’s an accountant who has always wanted to drive around in a classic Bentley – while prudently making sure the car pays its way.
As the only private-hire licensed Rolls-Royce or Bentley in Gloucestershire he’s hit the nail on the head with his Charlton Kings, Cheltenham-based business. As well as the usual wedding car service, the Bentley (the registration C18 CAl could be for ‘Copywriter Al’) is available for executive transfers, airport runs, business functions – and giving family members an unforgettable experience on spacial birthdays and other anniversaries.
From the moment David collected my wife from Cheltenham, to dropping Mum and two other guests off at our lunch venue, his service was professional, friendly, punctual and flexible. We’re all still talking about the day and I couldn’t recommend the experience more highly. He exceeded expectations and that Bentley, as you’d expect, is so luxurious.
Similarities to professional Gloucestershire copywriters
That reminds me about the similarities between David and his Bentley and the service I aim to provide as a freelance copywriter offering a bespoke service for my clients. Whether he’s looking after my Mum or driving big-name celebrities, David has a knack for getting his delivery and the tone of the event just right. And just as the previous experience of a skilled copywriter shines through, so David’s professional background clearly sets him apart from most private-hire drivers. He does what he does efficiently, imaginatively and discreetly so you immediately feel that you can count on him. Which you can.
That Bentley sparkles like well-polished copy
Just as you may not need professional copywriting services every day, it’s good to know they’re available when you do. It’s the same when you want the class and style that only a classic Bentley can offer. Especially one that’s polished until it sparkles as brightly as a skilled copywriter’s online or offline writing!
Lastly, and just like me, David and his purring 6.7-litre limousine specialise in providing a bespoke service for businesses and individuals in Cheltenham, Gloucestershire, the Cotswolds and surrounding counties.
If it’s got to be a Bentley for a special business or private occasion it’s got to be David. But when words have to purr or roar like that mighty V8, please remember Copywriter Al!
Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.