Tag Archives: cheltenham copywriters

Inspiration the Carie Lyndene way – a review

Even busy Cheltenham copywriters need to get out sometimes. That’s just one of the reasons I attended Success Coach Carie Lyndene’s popular Stop Losing Money to Competitors – Start Earning Your Worth courses yesterday. Having now heard Carie speak, I’d recommend her brand of success training to anyone. I defy you not to learn something useful.

A pinch-yourself-to-see-if-it’s-real gem

The two-hour course was at Cheltenham Film Studios (where my long-time copywriting client MA Design is based). It would have been a bargain if I’d paid for it. But as a freebie, it was a pinch-yourself-to-see-if-it’s-real gem that I’d recommend to anyone looking to take their business to that elusive ‘next level’.

I’d only met Carie briefly before yesterday. To be honest, I was prepared for just another get-rich-quick course. But our two hours together was packed with valuable takeaways and quickly changed my preconceptions.

You’ll need to move fast if you want to hear Carie for free, because she’s only planning one more free course before there’s a fee. Go anyway, it’ll still be a steal if she charges for the sessions. Learn more about inspiring Carie and book your place on her Eventbrite bookings page.

Different reasons for attending

Before getting down to business, we attendees swapped notes on our reasons for coming along: these were varied to say the least, ranging from inspiration to grow small businesses to affirmation that an existing approach is correct, support for Carie, and business networking. My fellow attendees were an equally diverse crowd, ranging from graphic designers to a presentation specialist, a virtual PA and a chiropractor. (Yes, it was a good networking opportunity for a Gloucestershire copywriter.)

By the end of the morning, and after Carie had generously spent a load of time talking with us individually,  we went back to work inspired and impressed.

Referencing many of the world’s self improvement masters

A detailed review would be too much of a spoiler for the treat that awaits you when you attend. Suffice to say that Carie’s presentation ranged across the ideas of Bob Burg (the Go Giver), Jim Rohn, Robert Kiyosaki, Michael E. Gerber ( the E-myth) and many other respected thinkers. Most valuable of all was how Carie drew on her 30+ years of business experience to weave these ideas together with her own. Every word was thought provoking and I’m sure no-one in that room didn’t come away with at least one inspiring idea for their business.

As well as getting confirmation that my own professional-lifestyle copywriting approach was right for me,  I was particularly impressed with how Carie happily fielded questions from us during her presentation – and still managed to keep on schedule. That’s a clever trick when you consider how easily some presenters are distracted and led off-topic by side-discussions. Not Carie, which helped because it would have been hard to bottle up all the ideas she’d provoked until the end of the session.

Listen to Carie yourself

Whether you’re a freelance copywriter like me, a graphic designer, a would-be online entrepreneur or anyone else growing an enterprise, you really should listen to what success coach Carie has to say.

Who have you found particularly inspiring while developing your business?

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

MyBizCard woes – anyone else had the same experience?

Have you been asked to complete a MyBizCard.co review for someone? Were you tempted to register yourself and give MyBizCard access through LinkedIn?

Despite being super-cautious about who I sign up with – and up to my ears in work as a very busy Cheltenham copywriter – I was tempted when a trusted contact asked me to do a review. It looked like a good idea so I registered. And then I gave MyBizCArd access to LinkedIn. And yes, then I thought it would be a good idea to contact some of my LinkedIn connections to ask for a review.

And then, like opening Pandora’s box, things started to go awry. First, the site ignored my selected list of contacts and approached ALL my LinkedIn contacts for a review. That was embarrassing because I haven’t done copywriting work for many of them… To add insult to injury, some of the approach emails showed other connections copied in. If that was you, please accept my sincere apologies. It wasn’t my intention.

The penultimate annoyance  came when I discovered that MyBizCard doesn’t show more than three recommendations– and my copywriting clients have been good enough to respond in their droves .

And now, after I and many of my contacts have gone to the trouble to contact each other and respond, the last straw. MyBizCo won’t let me or anyone else see any but the most recent three ratings unless I sign up for their upgrade at $99!

All very dubious indeed. I could say something stronger…

Have you had the same experience? Please tell me what happened to you when you engaged with MyBizCard.co.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

‘Hire a copywriter’ says Cheltenham strategic branding expert

 

We had a great presentation at the Gloucestershire Business Breakfast Club this morning. After we’d munched our egg and bacon and caught up around the table, Darren James of Cheltenham strategic marketing consultancy gillfoxjames gave a stonking talk about supercharging your email marketing.

As one of the freelance copywriters in Cheltenham, Gloucestershire, I’ll talk about the merits of hiring a copywriter as long as anyone will listen. And as I’ve mentioned before in this blog, I’ve lost count of the times I’ve seen website and print projects stall because the copy isn’t ready – and that’s usually because the client is trying (unsuccessfully) to do something that doesn’t come naturally to them.

 

‘Use a copywriter’

What’s super-nice about moments like this morning’s is when other marketing or online authorities push the ‘use a copywriter’ message as positively as Darren did. Darren was talking about writing email content and crafting dedicated landing pages that continue your story beyond the recipient’s inbox. But a skilled and experienced copywriter can also help in dozens of other situations: your new website; that much-needed client case study writing; press releases; brochures that actually work for you rather than making expensive waste-bin filler.

When can a freelance copywriter help you?

Anytime, in fact, when you don’t have the time, the specialist skills or the inclination to write your own copy. And you need help getting vital writing off your to-do list and out there working for you.

Thanks for waving the copywriting flag and valuing what freelance wordsmiths can do Darren. Appreciated buddy.

Now tell me readers, what would prompt you to hire a freelance copywriter?

 

breakfast

 

 


is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Try the best email management tip I’ve ever tried…

Here’s the best piece of email management advice I’ve ever found. Try it – it works.

As a busy copywriter in Cheltenham, Gloucestershire, I need to get my head down and work uninterrupted. Coming in and out of the zone to answer the phone or check email every few minutes isn’t good for my productivity and the quality of thinking and writing I deliver to my clients – whether its website copy, another client case study or a press release.

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I long ago switched off email notifications – be they sounds or screen

pop ups. I also set my email clients so they don’t check for mail as often as before.  But the most useful email productivity tip of all has been to check email less frequently during the day. At first it sounds strange (unworkable even). But work it does and it helps your concentration as well as your productivity.

The most persuasive case that I’ve ever found for checking email three times a day comes in two recent podcasts from Manager Tools. As ever, this site has delivered the goodies; I urge you to listen to them, try their recommendations and feel the benefits. The comments and feedback on these pages are also very useful – and bear out the effectiveness of this approach.:

Email Three Times A Day – Part 1

Email Three Times A Day – Part 2

 

Does this work for you? How have you tweaked the basic model? Let me know what you think.

 

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Valuable Content Marketing – the new book every marketer should read

I sat in the sun last weekend and read an impressive new book called Valuable Content Marketing by West Country authors Sonja Jefferson and Sharon Tanton. Now the weather seems to have got better here in Gloucestershire, you could do worse than pour a long drink, find a sunny spot on the patio and read it too. I’m sure you’ll find something of interest – even as an experienced Cheltenham copywriter who already creates valuable content, I certainly did.

valuablecontentmarketing

Unthink lots of what you’ve learned about marketing communications

The basic premise of Valuable Content Marketing is that you should unthink lots that you’ve learned about sales and marketing communications. Instead, you need to stop pushing sales messages, get online and make your marketing valuable to prospects and customers. It’s all about generosity, the good karma of what goes around comes around and making everything from a freebie to your website content intrinsically valuable. By so doing, the pair assert, you will connect with clients and customers in a way they’ll appreciate – and they’ll do business with you when the time is right.

Great stuff – but did they miss one important trick?

Valuable Content Marketing  is easily digestible, nicely laid out and full of ‘instant takeaways that you can start applying to your business immediately. I particularly liked their templates and checklists and mini case studies. But I think they missed one valuable trick. To find out what it is, read more on my Valuable Content Writer website page .

 

 

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

When’s a Bentley chauffeur like a Cheltenham copywriter?

Have you ever found it challenging trying to come up with a novel birthday treat for an elderly (or not-so-elderly) parent?

While struggling to find something suitably entertaining for my 80-something mother, I was stumped. Mum is extremely low-maintenance and undemanding when it comes to special occasions. Then I thought of my business-breakfasting companion David Keffler of Cheltenham-based Azure  Chauffeur Driven Luxury Cars and his beautiful 1996 Bentley Brooklands. A plot was hatched… Aside from the fact that David helped us give Mum a day out that she hasn’t stopped talking about, the experience got me thinking about the similarities between a luxury chauffeur service and my own work as one of the freelance copywriters in Cheltenham.

alandbentley

The only licensed private-hire Rolls-Royce or Bentley in Gloucestershire

I won’t give you chapter and verse here. You can read all about David and his Bentley on his website or in any of the media articles that are increasingly appearing around Gloucestershire as he builds his business. Suffice to say that he’s an accountant who has always wanted to drive around in a classic Bentley – while prudently making sure the car pays its way.

As the only private-hire licensed Rolls-Royce or Bentley in Gloucestershire he’s hit the nail on the head with his Charlton Kings, Cheltenham-based business.   As well as the usual wedding car service, the Bentley (the registration C18 CAl could be for ‘Copywriter Al’) is available for executive transfers, airport runs, business functions – and giving family members an unforgettable experience on spacial birthdays and other anniversaries.

From the moment David collected my wife from Cheltenham, to dropping Mum and two other guests off at our lunch venue, his service was professional, friendly, punctual and flexible. We’re all still talking about the day and I couldn’t recommend the experience more highly. He exceeded expectations and that Bentley, as you’d expect, is so luxurious.

bentleyandmum

Similarities to professional Gloucestershire copywriters

That reminds me about the similarities between David and his Bentley and the service I aim to provide as a freelance copywriter offering a bespoke service for my clients. Whether he’s looking after my Mum or driving big-name celebrities, David has a knack for getting his delivery and the tone of the event just right. And just as the previous experience of a skilled copywriter shines through, so David’s professional background clearly sets him apart from most private-hire drivers.  He does what he does efficiently, imaginatively and discreetly so you immediately feel that you can count on him. Which you can.

That Bentley sparkles like well-polished copy

Just as you may not need professional copywriting services every day, it’s good to know they’re available when you do. It’s the same when you want the class and style that only a classic Bentley can offer. Especially one that’s polished until it  sparkles as brightly as a skilled copywriter’s online or offline writing!

Lastly, and just like me, David and his purring 6.7-litre limousine specialise in providing a bespoke service for businesses and individuals in Cheltenham, Gloucestershire, the Cotswolds and surrounding counties.

If it’s got to be a Bentley for a special business or private occasion it’s got to be David. But when words have to purr or roar like that mighty V8, please remember Copywriter Al!

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Simplify your business writing with the madman, architect, carpenter and judge…

They say it takes a while to get into your stride as a blogger and that your mission in the blogosphere gradually evolves. The more I blog, the more I believe I can use blogging to share my skills and insights as a Cheltenham copywriter with you.

Maybe  you’ re thinking of hiring a freelance copywriter or perhaps you could use a few professional tips for your own business writing. If so, I hope that I can help. And here’s a great one to be getting on with…

I was listening to a Harvard Business Review Ideacast podcast the other day when I heard writer Bryan Garner talking about the idea of the madman, the architect, the carpenter and the judge when you’re doing a piece of writing. It’s a cracker, and simple as all the best ideas should be.

The four personas represent four different stages to go through when you are writing anything. You might be putting together a report or an email, or drafting a page of website copy. In each case, you adopt the four personas in sequence.

The madman

Just get down your ideas. Don’t edit or critique them. Just throw them down on the page as you think of them. Like a madman (or woman!).

The architect

Next, adopt the persona of the architect. Add some structure to your ideas, form them into paragraphs. You are creating the master plan for your writing, bringing order to the mad person’s brainstorm, setting out your main points… By now you have an outline for your piece.

The carpenter

Then, just as skilled craftsmen and women come onto site and add detail and finish to the building structure, it’s time to be the carpenter. Following the architectural specification, you develop your ideas more completely – but still briskly, because the judge still has to play a vital role…

The judge

Adopting the persona of the judge, you go back over the work, look at it objectively and critically and edit. This is where you ask yourself whether you could write something better. You polish and craft until your piece is complete.

I told you this was a simple, easily remembered idea. The person we have to thank for this bit of inspired writing wisdom is Professor Betty Sue Flowers of the University of Texas.  If you want to explore her work on what Bryan Garner calls the Flowers paradigm, there’s more information online.

Alternatively, just remember the madman, the architect, the carpenter and the judge next time you have to write something and see what a difference they make.

And if you don’t have the time, the specialist skills or the inclination to do a piece of business writing such as SEO website content, brochure copywriting or a client case study? I’m always here to help organisations like yours in Gloucestershire, surrounding counties and elsewhere in the UK.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.