Tag Archives: copy-editing

The Gloucestershire Copywriter challenges you not to get hooked on this …

I found this bit of inspired website homepage design the other day and got hooked playing around with it. I challenge anyone not to. It’s very clever and very ‘sticky’ once you’ve discovered it…

ourbrightfuture

Actually, this was the last thing I needed as I tried to get back up to speed after three weeks away. But it is just so engaging and irresistible.

Who remembers Tracy Chapman and classic songs such as ‘Fast Car’ and ‘Baby Can I Hold You? Well, Tracy’s website is currently promoting her new album, called Our Bright Future – with a twistPlaying around with the colour palette and colouring in those clouds and houses (and the birds and plane if you are quick) reminded me of how I often help clients get draft copy completed when they have roughed out some copy ideas but haven’t the time to finish the work.

I call it copy-editing PLUS and it’s another example of how I help businesses and individuals write the copy they don’t have the time, specialist skills or inclination to do themselves. Just as the Tracy Chapman website sets up an outline framework ready for colouring in, so I can take your outline copy and add the ‘colour’ it needs to work effectively online or in print – often without the cost of ‘from scratch’ copywriting.

That’s enough about me. If you need a bit of colouring-in therapy, visit Tracy’s website and be hooked (I take no responsibility for the effect on your productivity)!

On the other hand, if you want a hand getting copy off your to-do list, please contact me.

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Copywriting on radio and TV

On Radio 5 Live this morning they were talking about changes in pronunciation of English words. It got me thinking about how little talk there is about copywriting and copywriters there is on the BBC (or any broadcast media). Linguistics and phonetics get a look in every so often. And from time to time Lynne Truss or someone similar gets wheeled on to talk about poor punctuation or spelling. But there never seems to be a really good TV or radio programme about the value of copywriting, copy-editing or SEO writing for businesses. A shame really, when poor copywriting, writing style or even punctuation can be like the assassin’s gunshot that kills before the victim hears its report. Poor copy can distract a potential client (or even turn them away) from your business message without them even realising why.

Maybe, in the great scheme of things, copywriting and copy-editing isn’t seen as suitable programme material for the media. I was therefore pleased to see the BBC’s Dragons’ Den touching on the importance of good writing a few weeks ago. How did it happen? In one episode the business being pitched was a writer and publisher of children’s books. When it came to the judges, one of them picked up on the inconsistent use of a full stop after the word ‘Mrs’ throughout one of the books. It obviously set him thinking. Moments later, as I recall, and influenced by this inconsistency and what it said about the content, he announced that he was ‘out’.

When it comes to your business writing, the services of one of the more experienced Gloucestershire copywriters could give you a better chance of avoiding potential clients saying ‘I’m out too’ before you’ve had the opportunity to impress them with your offer. And on a positive note, good copywriting will do wonders for the way your business, products and services are presented to the world.