Tag Archives: copywriting tips

‘Mr Facebook’ gets me thinking about content marketing books

‘Mr Facebook’ gets me thinking
about content marketing books

Content marketing books

I was catching up on a bit of BBC Radio 4 comedy  recently. The Now Show is another great piece of BBC radio satire that I usually listen to while driving up the M5 on a Friday evening. This was an episode that I’d missed, but as usual from Steve Punt and Hugh Dennis, it was hilarious – especially when they referenced Mark ‘Facebook’ Zuckerberg’s recent blog confession by saying that Zuckerberg had ‘discovered a new piece of analogue technology – books’.  It got me thinking about the content marketing books that I’ve been reading recently and I thought I’d share: Read more here

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical, PR and article copywriting.

7 top tips for article writing

Article writing and the inverted pyramid

 

 

 

 

 

Engaging articles delight customers, prospects and internet search engines alike. Based on many years of article writing, here are 7 pro-tips to help you when you decide to have a go at article writing yourself. It really isn’t as hard to create valuable content and engage with your audience as you might imagine.

  1. Remember the inverted pyramid. Load your contact so the Who, What, Why, Where, Which, When and How of the piece are included in the first paragraphs. Journalists call it the ‘inverted pyramid’ because it puts the substance of the story at the top. Online, it is important because ‘front loading’ catches your reader’s attention quickly and appears ‘above the fold’ on the first screen of an online page. In print it is equally important. More
Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical, PR and article copywriting.

SEO copywriting tips that you can use today…

Inspired by last week’s valuable content marketing blog, I thought I’d share some SEO copywriting tips based on my experience as a Gloucestershire SEO copywriter. In this article I deconstruct the process of writing an SEO page, suggest some tools to help you, and offer practical advice if you decide that you don’t have the time to do your own SEO writing.

typicalseopage

 

 

 

 

 

Feel free to try writing your own SEO copy. But be warned, because I regularly see prospective clients who couldn’t find the time to do this – or burned lots of expensive management hours trying unsuccessfully to save a few pounds by writing their own SEO copy. In the case of recent client Arden Construction, their new website had stood ‘completed’ for months while they tried to write their own SEO copy…

 

arden

There are plenty of different approaches to writing SEO copy and I’m sure many of them work. The methodology that I take you through in the article is one that I’ve used successfully in conjunction with respected SEO consultants for several years.

If you fancy a go at SEO copywriting, please read on. I hope you find the article useful.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.