Engaging articles delight customers, prospects and internet search engines alike. Based on many years of article writing, here are 7 pro-tips to help you when you decide to have a go at article writing yourself. It really isn’t as hard to create valuable content and engage with your audience as you might imagine.
- Remember the inverted pyramid. Load your contact so the Who, What, Why, Where, Which, When and How of the piece are included in the first paragraphs. Journalists call it the ‘inverted pyramid’ because it puts the substance of the story at the top. Online, it is important because ‘front loading’ catches your reader’s attention quickly and appears ‘above the fold’ on the first screen of an online page. In print it is equally important. More
Inspired by last week’s valuable content marketing blog, I thought I’d share some SEO copywriting tips based on my experience as a Gloucestershire SEO copywriter. In this article I deconstruct the process of writing an SEO page, suggest some tools to help you, and offer practical advice if you decide that you don’t have the time to do your own SEO writing.
Feel free to try writing your own SEO copy. But be warned, because I regularly see prospective clients who couldn’t find the time to do this – or burned lots of expensive management hours trying unsuccessfully to save a few pounds by writing their own SEO copy. In the case of recent client Arden Construction, their new website had stood ‘completed’ for months while they tried to write their own SEO copy…
There are plenty of different approaches to writing SEO copy and I’m sure many of them work. The methodology that I take you through in the article is one that I’ve used successfully in conjunction with respected SEO consultants for several years.
If you fancy a go at SEO copywriting, please read on. I hope you find the article useful.
Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.