I had the opportunity to deploy my military CV writing service for a client recently. I’m not one of the mass-CV generators; there are plenty of people offering this service. What I offer is a bespoke service for anyone who wants the attention to detail, fact-finding and writing that a professional copywriter can offer – especially if it’s a military to civilian CV, with all the special challenges this brings.
My most recent client, approaching the end of their military career, fell into this category and presented all the challenges of military CV writing: the requirement to demilitarise terminology; the need to turn military experience and achievements into benefits that will appeal to civilian employers; and the usual CV presentation challenges. At least there was plenty of great material to work with; members of the armed forces come with amazingly varied experience, loads of training and a wealth of skills that should set civilian employers’ mouths watering. It’s well known that, once the transition to a less rigidly structured civilian working environment is managed effectively, ex-military personnel have loads to offer in business or administration – particularly in areas such as transport, logistics, risk management, training and project management.
The project went like clockwork (like a well-planned and executed military operation, in fact). And from the start I was reminded that all the usual skills that I deploy as a Cheltenham copywriter came into play. There was the thorough fact-finding, using a combination of a fact-find form and a thorough telephone interview. Then came the organisation of the document. Not all CVs are ordered the same way, and military CVs demand a specific approach. Then came the identification and presentation of the candidate’s skills, experiences and differentiators to put their case strongly to any potential recruiter. This took a bit of encouragement, but the end result was that my client started thinking the right way. I was able to pack the finished CV with actions, personal characteristics and achievements that will resonate with a civilian. And all the time, the relentless translation of military jargon into language that your typical civilian manager would understand…
The final document was a concise, well-structured CV that put the emphasis in all the right places, sold the candidate strongly and, importantly, allowed scope for the person involved to tailor certain sections to specific vacancies in future. That’s important for any candidate: because every vacancy is different and every CV must be tailored. As a CV writer and editor, building-in this capability is an important part of the document design and writing role.
With so many military personnel coming out of the forces, there’s a great opportunity for civilian employers to access this pool of skills and experience. And for the CV writers, like me, who specialise in military-to-civilian-transition-CV writing and editing. What’s more, while using many of the same skills, it makes a refreshing change from my usual website, brochure and client case study writing.
Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.