We had a great presentation at the Gloucestershire Business Breakfast Club this morning. After we’d munched our egg and bacon and caught up around the table, Darren James of Cheltenham strategic marketing consultancy gillfoxjames gave a stonking talk about supercharging your email marketing.
As one of the freelance copywriters in Cheltenham, Gloucestershire, I’ll talk about the merits of hiring a copywriter as long as anyone will listen. And as I’ve mentioned before in this blog, I’ve lost count of the times I’ve seen website and print projects stall because the copy isn’t ready – and that’s usually because the client is trying (unsuccessfully) to do something that doesn’t come naturally to them.
‘Use a copywriter’
What’s super-nice about moments like this morning’s is when other marketing or online authorities push the ‘use a copywriter’ message as positively as Darren did. Darren was talking about writing email content and crafting dedicated landing pages that continue your story beyond the recipient’s inbox. But a skilled and experienced copywriter can also help in dozens of other situations: your new website; that much-needed client case study writing; press releases; brochures that actually work for you rather than making expensive waste-bin filler.
When can a freelance copywriter help you?
Anytime, in fact, when you don’t have the time, the specialist skills or the inclination to write your own copy. And you need help getting vital writing off your to-do list and out there working for you.
Thanks for waving the copywriting flag and valuing what freelance wordsmiths can do Darren. Appreciated buddy.
Now tell me readers, what would prompt you to hire a freelance copywriter?