Tag Archives: Gloucestershire

Choosing a copywriting practice

Al Hidden Copywriter: owner-copywriter of a small Cheltenham, Gloucestershire copywriting agency

 

 

 

 

 

Choosing a copywriting practice

Someone recently told me that Cheltenham has the highest concentration of creative businesses outside London. Put all those design agencies, web designers, copywriting agencies, graphic designers, photographers, app designers and other creative consultancies together and it’s guaranteed to be a challenge to find the one that’s perfect for your next creative project.

More on choosing a copywriting practice

So what are you seeking from your copywriting practice? Will it be large and (probably) expensive? That’s fine if you’re a major global brand, but maybe not such a good fit if you’re a micro business or startup SME in Cheltenham, Stroud or Cirencester.

Alternatively, maybe a small, professional, owner copywriter would best fit your organisation; if you’re planning a major pan-European campaign, perhaps not. But if you need a website, a brochure, a few case studies and the occasional press release, the low overheads and corresponding pricing structure of a good one-man (or woman) band is likely to be perfect.

Let’s look at both for a minute. Read more here

 

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical, PR and article copywriting.

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Gloucestershire Copywriter’s tip if you want small-business offices near M5 J13…

This week’s post is an unashamed plug for another of our local Gloucestershire businesses – and proof that when you set out to help someone else you can end up getting valuable and unexpected benefits. Want to know what happened when I called in on Russell Warner at Westend Office Suites at Stonehouse near Stroud, Gloucestershire? There could be something in it for you too, so please read on!

I heard about Westend Office Suites at the WinBiz networking group

I’d already spoken to Russell briefly  a couple of times at the WinBiz networking group (alternate Thursday mornings at Egypt Mill, Nailsworth) and was keen to understand his objectives for Westend Office Suites.

West end Office Suites: perfect for copywriters, consultants or small artisan busionesses

Russell Warner: owner of Westend Office Suites, Stonehouse, Gloucestershire

 

 

 

 

 

 

 

I called in – between meetings with potential new copywriting clients – on a glorious Friday. It was a perfect day to see the beautifully converted farm buildings to best advantage. Sitting outside after looking around some of the suites, Rus explained his transition from corporate accountant to office-suite proprietor. As well as being impressed by the quality of the accommodation, I liked his philosophy of building a close and mutually supportive community on the site, his generous approach to parking spaces and his competitive rates. Like me and my copywriting rates, Russell has pitched sensibly and his approach is paying off.

An interesting mix of small businesses

His current tenants include an interesting spread of specialist businesses and even an up-market wedding cake maker (sadly, no samples while I was there!). Although Russell won’t be taking on certain kinds of businesses (for instance, call centres just wouldn’t fit in with the vibe at Westend), he’s still got capacity for accountants, web designers, other creatives and artisan businesses. If I was planning to expand and create a small multi-person writing agency with office premises, I’d be in like a flash. As it happens, I’m not, because one of my grounding principles was not to employ and not to sub-contract – I do everything for my clients and they love the personal service. I’m a Cheltenham-based home-office copywriter through and through!

Westend Office Suites

A wonderful blend of meticulously converted agricultural buildings and a carefully selected mix of complementary tenants…

 

 

 

 

 

 

 

Valuable suggestions for any business networker

As we sat outside and talked, it was fascinating to learn about Russell’s background in accountancy, his plans for Westend Office Suites and his business philosophies. Then, quite unexpectedly, he made a couple of valuable suggestions to help me promote myself at networking meetings – they could apply to anyone offering relatively intangible services such as copywriting, editing, proof-reading or similar.

Westend Office Suites

Impressive offices next to creativity-inspiring meadows and lots of extra-large parking spaces too!

 

 

 

 

 

 

 

Advice for anyone offering intangible services

What Rus suggested was the importance of bringing along satisfied clients to our networking meetings as guests (as I write this I recall that I have done this, for instance, when Richard Gill of Quantuvis, for whom I’ve done client case study copywriting,  attended WinBiz a few weeks ago – but I need to do it more). My guest meets new contacts, the networking group gets to hear how I helped the client – in their words – and the group meets a possible new member. It all makes perfect sense, as did Russell’s suggestion that I use more before-and-after examples of my work and the benefits it has brought clients. All good stuff and it was really helpful to get an objective external perspective. Thank you again Rus.

Looking for small-business offices in Gloucestershire?

So what’s the takeaway here? Well, apart from those tips for promoting intangible services, my big message is that if you are actively looking for, or considering, rented office accommodation in the Stonehouse, Stroud, Gloucestershire area (minutes from M5 Junction 13) you really should put Westend Office Suites on your shortlist and talk to Russell.

FSB networking and mini-hog roast on 8 July 2014

In the meantime, how about signing up for the forthcoming networking meeting and mini-hog roast that Cotswold Branch of the FSB (Federation of Small Businesses) is holding at Westend Office Suites on Tuesday 8 July 2014 from18.30. You can sign up at Eventbrite and non-members are welcome – Russell’s existing tenants will be there too.

If you want office accommodation near M5 Junction 13 in Gloucestershire, contact Russell at Westend Office Suites. But if you want help getting vital copywriting off your to-do list, please contact me about my business copywriting services.

 

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Spotted by a Gloucestershire copywriter at large – Vardø, Norway

Even the busiest freelance Gloucestershire copywriters deserve a break from time to time. Recharge the batteries, top up the creative juices, see new sights and all that. So it was that I found myself in Vardø, Norway recently and spotted a particularly clever example of the rather creative graffiti that frequently adorns the port areas where the Hurtigruten boats dock on their round trip from Bergen to Kirkenes and back.

As seen in Vardø, Norway recently...

As seen in Vardø, Norway recently…

I just thought this example was a particularly witty, concise local adaptation of the translated phrase Allāhu Akbar, or ‘God is great’. It says everything about the importance of the fishing industry up north of the Arctic circle. That’s contextually relevant copywriting for you if ever I saw any.

Personally, I’ve not written about cod yet – but there’s always a first time. Anyone for some witty, concise, Gloucestershire copywriting? I’m told that elvers are great too!

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

‘Hire a copywriter’ says Cheltenham strategic branding expert

 

We had a great presentation at the Gloucestershire Business Breakfast Club this morning. After we’d munched our egg and bacon and caught up around the table, Darren James of Cheltenham strategic marketing consultancy gillfoxjames gave a stonking talk about supercharging your email marketing.

As one of the freelance copywriters in Cheltenham, Gloucestershire, I’ll talk about the merits of hiring a copywriter as long as anyone will listen. And as I’ve mentioned before in this blog, I’ve lost count of the times I’ve seen website and print projects stall because the copy isn’t ready – and that’s usually because the client is trying (unsuccessfully) to do something that doesn’t come naturally to them.

 

‘Use a copywriter’

What’s super-nice about moments like this morning’s is when other marketing or online authorities push the ‘use a copywriter’ message as positively as Darren did. Darren was talking about writing email content and crafting dedicated landing pages that continue your story beyond the recipient’s inbox. But a skilled and experienced copywriter can also help in dozens of other situations: your new website; that much-needed client case study writing; press releases; brochures that actually work for you rather than making expensive waste-bin filler.

When can a freelance copywriter help you?

Anytime, in fact, when you don’t have the time, the specialist skills or the inclination to write your own copy. And you need help getting vital writing off your to-do list and out there working for you.

Thanks for waving the copywriting flag and valuing what freelance wordsmiths can do Darren. Appreciated buddy.

Now tell me readers, what would prompt you to hire a freelance copywriter?

 

breakfast

 

 


is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Interesting radio programme on translation and localisation

Every so often I listen in to the radio show by San Francisco Bay Area career coach Marty Nemko on KALW, 91.7 FM or through Martyr’s podcasts on iTunes.  A recent episode of Work with Marty  resonated with me because of writing work I’ve done as a copywriter for translation and localisation businesses here in the UK.

I’m a freelance copywriter in Cheltenham, Gloucestershire and I found the show fascinating. If you’re in, or use,  translation, localisation or internationalisation I’m sure you will too. Marty’s programme gives some very interesting perspectives on the state of on the business – including the role of online machine translation.

It’s a good listen and I’d recommend it to anyone in this field. I’ll be listening to it again to extract all the gems it contains (typical of Marty’s shows). Please check it out for yourself through iTunes or Marty’s own website.

And if you run a UK-based translation. localisation or internationalisation business that needs some creative copywriting? I’m here for you – as I was for Gemini Translation Services in Keynsham, Bristol when they needed SEO copywriting for two websites (and very good they are at what they do too!)

Until next time…

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Why freelance copywriters get employed

Freelancers get employed because they are expert at something. In the case of copywriters, it’s because we’re expert business writers – for website copy, brochure content, case studies, articles or other written communication that must inform and persuade. Because we’re usually available for hire on a flexible basis, there are good business reasons to use our services:

  • You can hire us on a flexible basis.
  • We bring skills that you, or your team, don’t have.
  • We give you writing capacity at times of change.
  • We inject fresh perspective, creativity and energy to your copy.
  • We provide specialist skills to help you through peaks and troughs of workload.

That’s handy. And when it comes to costs, you have plenty of flexibility too:

  • Hire a freelance copywriter according to budget.
  • Avoid the employment cost of a staff writer.
  • Avoid employment risks.
  • There’s no ongoing employment relationship.

As thousands of organisations already know, it all adds up, particularly under the challenging economic conditions prevailing in the UK as this is being written. What’s more, Not only is lots of copywriting capability available from freelancers, but some very talented writers may only be available on a freelance basis.

So what are the characteristics of a good freelance copywriter – in Cheltenham, Gloucestershire or anywhere else for that matter? In addition to being able to write fast and well, to a set tone of voice or style guideline, and to understand customer benefits, many of the key characteristics are those of any good freelancer. Read more here

 

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Guest copywriter on organic Shetland lamb, beef and wool blog

Like copywriters everywhere, copywriters in Gloucestershire need a break every now and then. I must have enjoyed last week’s trip to Shetland, because here’s my second post on the subject in a week!

Clift Sound: Uradale organic lamb is reared on its shore

In my last post I referenced my visit to Uradale Farm, high above Scalloway, west of Lerwick. While there, I was persuaded to put my writing head on and do a guest post for the Uradale blog. After having been filled with delicious organic lamb and learning about the philosophy behind Ronnie and Sue’s venture, what could I say, but yes.

Uradale already supplies several discerning butchers elsewhere in Great Britain. If you fancy some of the tastiest, most natural meat or wool you’ll ever find, get in touch and order direct from the farm. Next-day delivery is possible across the UK: beats your local Tescasdasons any day!

Uradale cows: beef as well as organic Shetland lamb

After several intense months of writing for a variety of clients in and around Gloucestershire, and elsewhere in the UK, Shetland provided a wonderful change of scene. I may have returned to Cheltenham with a summer cold, but also with newly recharged batteries and a desire not to leave it so long before getting back up to the Shetland Isles.

In the meantime, I’ve also created a dedicated copywriters for Shetland page on my website. I’m not strictly a Shetland copywriter, but now I’ve written for Uradale, and with plans afoot to write for Hillswick Wildlife Sanctuary, I can certainly offer my services as a wordsmith for other Shetland organisations. We’ll see what happens…

You can read more about Uradale organic Shetland lamb, beef and wool here…

is an experienced Gloucestershire-based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.