Tag Archives: led zeppelin

What caught the Gloucestershire Copywriter’s eye this week?

I thought I’d try something completely different this week and flag up three things with writerly connections that caught my attention on radio and TV last week.

Jimmy PAge, LAdies of London and The Gervasutti Refuge

What caught the Gloucestershire Copywriter’s eye this week…

Page reminisces on Plant’s writing ability

Last Tuesday, Radio 4’s Front Row arts and culture magazine featured Kirsty Lang interviewing guitar icon Jimmy Page about the newly-remastered version of Led Zeppelin IV (the ‘untitled’ album) and the inclusion of a -previously unheard version of ‘Stairway to Heaven‘ recorded at LA’s Sunset Sound Studios. What was particularly interesting were Page’s reminiscences about the recording the original album version of ‘Stairway’ at Headley Grange in 1971 – and how Robert Plant wrote and recorded most of the lyrics in just a few hours. To quote Page:

…Robert was sort of sitting down against the wall and he was just sort of writing and writing and writing and he came up to sing at one point after we’d been working on it we’d got the whole of the structure and everyone’s remembering what parts to come in on … he comes in and starts singing and he’s got a major percentage of the lyrics already done at that point and it’s epic, the lyricism of that is epic. The moods that are created as it goes through are all coming to be and, as I say, Robert is just, he’s, he’s just independent of this, he’s, he’s just writing and writing and writing like it’s automatic writing at this point, he’s channeling, you know and he comes up and starts singing, cause he’s got a picture of it ’cause he’s listening to all the routining … it’s pretty inspired stuff…

As a professional writer who knows what it’s like to get in the zone with business copywriting, novel writing and even a bit of songwriting, I could relate to this. I just liked it, the story of how what is arguably the greatest rock song of all time was substantially written and recorded in two or three takes one afternoon.

From Headley Grange to London’s guilty pleasures

The week’s guilty pleasure came after reading a tabloid article about the ITV series Ladies of London. Although I can’t stand soaps, reality TV is another thing and I couldn’t resist a peek at one episode – and then another. There’s something worryingly compulsive about this hugely contrived fly-on-the-wall look into the lives of several British and American London socialites as they cat fight, quaff Champagne and do the rounds of London’s society events. As an SEO copywriter, I was particularly interested in one scene of Episode 1. That was when the oh-so-in-control (and very successful, with her upmarket Gift Library website) Caroline Stanbury’s marketing team announced that they hadn’t got the functionality to change any of their own keywords in the website copy. Oops! So rich, so cool but… such a schoolboy (or schoolgirl) online marketing error.

The ultimate copywriting refuge?

And then there was George Clarke’s Amazing Spaces on Channel 4 and his helicopter trip (helicopters: now that immediately caught my attention) to the amazing Gervasutti Refuge at 2833m in the Mont Blanc Massif. Constructed in 2011 to replace an earlier refuge, this ultra-modern, completely temporary, prefabricated pod by LEAPfactory offers sleeping accomodation for  12 people, broadband, solar power and the most amazing views imaginable over the Val Ferret’s Freboudze Glacier, in front of the east face of the Grandes Jorasses of the Mont Blanc range.

And what did I think? How that would make an amazing copywriter’s studio – if only one could keep one’s eyes on the work and not on the jaw-dropping scenery. Whistley Hill overlooking Charlton Kings is lovely, and inspirational, but the Gervasutti Refuge is something else again.

The newly-remastered Led Zeppelin IV, an episode of Ladies of London (well, maybe not) and a week in the Gervasutti Refuge with Mrs H. The climb out of the Val Ferret is a long, hard one if you don’t take the chopper, but surely a stairway to copywriter heaven.

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

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Copywriting, Fred Zeppelin and catching up in Worcester

I was on a copywriter’s night out and it could have been 1969 or the early 1970s again (I’m showing my age).  A small venue in Worcester (the Marrs Bar), a thundering four-piece rock and roll band on stage, and some of the best known rock music of the last 50 years. All that was missing was the smoke haze. And the beer was dearer. But when Fred Zeppelin came on stage you could shut your eyes and imagine it was the real thing.

They were note perfect and their lead singer even looks remarkably like Robert Plant as well as sounding like the man who is arguably the greatest voice in rock. The nice thing was that over the last 20 years the Fredz haven’t set out to do any more than replicate the music of Zeppelin note for note. That their current lead singer looks and behaves remarkably like Plant is a bonus. There were just enough of the trademark gestures and mannerisms  to be authentic – without ever lapsing into an embarrassing parody of Kidderminster’s finest. I’ve seen Plant in concert several times and watched hours of Zeppelin video over the years. This guy was good, as were his stage mates.

It coulda been 1969 again...

It coulda been 1969 again…

They played a ton of our favourites (but not Stairway…): from ‘Rock and Roll’ to ‘Kashmir’, and ‘Whole Lotta Love’ to ‘The Song Remains the Same’. And it was loud, which you’d expect from any half-decent tribute to Led Zeppelin.

We were in Worcester to hook up with one of my longest standing and most loyal clients – Phil from Mosaique in Tewkesbury. As well as discovering the delights of the UK’s leading Zeppelin tribute band, it was a great opportunity for a Cheltenham copywriter to catch up with a Worcester-based agency creative director over a beer or two  and a damn fine pre-gig Balti.

Phil and I go back several years now and can list a long line of creative projects that we’ve collaborated on. We started with newsletters and technical datasheets for Toyota, progressed to security systems for Cooper Security and wrote about flooring for Karndean International – plus a fistful of smaller projects. It’s amazing how much you can write in five years, and the fun you can have writing it. It was good to catch up and swap war stories from the art-direction frontline.

As for Fred Zeppelin, here’s a band that does what it does brilliantly, offers astounding value (£8 a ticket to see ‘Zeppelin’) and knows how to give an appreciative audience what it wants. Come to think about it, that’s rather like what it takes to be a successful copywriter in Gloucestershire

Oh yes, and one other thing. The drive up to Worcester reminded me how close the town is to my Cheltenham office. So if you’re looking for copywriters in Worcester and you appreciate old-fashioned face-to-face service (as Phil and his colleagues at Mosaique do),  please don’t rule out this Cheltenham boy.

Let’s rock ‘n roll with some inspired copywriting. And in the meantime, if you get the opportunity, how about checking out Fred Zeppelin for yourself?

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.