Tag Archives: Rolls-Royce

Vulcan XH558 takes the Gloucestershire Copywriter back in time…

It’s a short but sweet reminiscence this week, prompted by the chance sighting of our only flying Vulcan G-VLCN (military identifier XH558) as it headed for the Weston Air Festival on a recent Sunday afternoon.

Seeing  G-VLCN (I thought our personal number plate was a good one!) flying over was a wonderful experience. I only just caught her, saw her heading south from a bedroom window, rushed to grab the camera and snatched a shot at full zoom just as the V bomber was about to disappear over our neighbour’s roof.

The Vulcan took the Gloucestershire Copoywriter back in time...

Avro Vulcan XH558 about to fly into my neighbour’s open Velux window!

Why the emotion? Well, the last time I saw a Vulcan flying for real was back in the early 1960s when we lived in Bristol. I must have been about five then, when Vulcans – at that time part of our main nuclear deterrent – flew over regularly.

Seeing G-VLCN The Spirit of Great Britain again reminded me how far I’ve come in 50 years. Back then I drew and wrote little stories, made aircraft and hangers out of plasticine. Now, as well as doing all those things (!) the writing’s taken on a whole different meaning.

It’s been a fascinating journey from a Bristol childhood to working as a freelance copywriter just up the road in Cheltenham. I think back over growing up in Bristol, then in Northern Ireland through The Troubles. Then uni at Cambridge (and pistol shooting under the wing of a retired Concorde at Duxford) followed by years in technical selling, marketing, business development, technical writing,, copywriting and PR across southern England. I developed a passion for Switzerland and British Columbia, got married, got divorced, married again, wrote a novel with an aviation theme and settled under the Cotswold escarpment with the two loves of my life – my wife and my words.  It took nearly 50 years from sitting in that garden looking up at the Vulcans, but I finally got back to where I’m meant to be – a passionate creative who loves using paper and pencil (or a word-processor now) and has been known to do aviation and defence-related copywriting.

Over the years, my interest in aviation sustained, probably helped me get into an aviation tech pubs firm where I worked for Airbus (including doing my bit on the A-380 Tooling & Equipment Manual) and Rolls-Royce (manufacturer of the Vulcan’s Olympus engines) and worked alongside people who maintained and flew Vulcans in those halcyon 1960s days… including one who carried the Magna Carta to the USA aboard a Vulcan.

Vulcan XH558

Beautiful! Simply beautiful!

Looking at the Wikipedia page for G-VLCN/XH558, I see that the aircraft first flew on 25 May 1960, which makes me a few months older than her! We’re both going strong after all those years: me with my marketing, website, brochure, technical and case study copywriting; the Vulcan as the only surviving flying example of a bygone age when Britain’s airborne nuclear deterrent really was something to be respected and admired.

That particular branch of the RAF may have gone, to be replaced by a handful of sinister, prowling missile submarines. But the Vulcan continues to rouse the passions of virtually everyone who sees (or hears) her.

Talking of passions, there’s more copywriting to be done…

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

When’s a Bentley chauffeur like a Cheltenham copywriter?

Have you ever found it challenging trying to come up with a novel birthday treat for an elderly (or not-so-elderly) parent?

While struggling to find something suitably entertaining for my 80-something mother, I was stumped. Mum is extremely low-maintenance and undemanding when it comes to special occasions. Then I thought of my business-breakfasting companion David Keffler of Cheltenham-based Azure  Chauffeur Driven Luxury Cars and his beautiful 1996 Bentley Brooklands. A plot was hatched… Aside from the fact that David helped us give Mum a day out that she hasn’t stopped talking about, the experience got me thinking about the similarities between a luxury chauffeur service and my own work as one of the freelance copywriters in Cheltenham.

alandbentley

The only licensed private-hire Rolls-Royce or Bentley in Gloucestershire

I won’t give you chapter and verse here. You can read all about David and his Bentley on his website or in any of the media articles that are increasingly appearing around Gloucestershire as he builds his business. Suffice to say that he’s an accountant who has always wanted to drive around in a classic Bentley – while prudently making sure the car pays its way.

As the only private-hire licensed Rolls-Royce or Bentley in Gloucestershire he’s hit the nail on the head with his Charlton Kings, Cheltenham-based business.   As well as the usual wedding car service, the Bentley (the registration C18 CAl could be for ‘Copywriter Al’) is available for executive transfers, airport runs, business functions – and giving family members an unforgettable experience on spacial birthdays and other anniversaries.

From the moment David collected my wife from Cheltenham, to dropping Mum and two other guests off at our lunch venue, his service was professional, friendly, punctual and flexible. We’re all still talking about the day and I couldn’t recommend the experience more highly. He exceeded expectations and that Bentley, as you’d expect, is so luxurious.

bentleyandmum

Similarities to professional Gloucestershire copywriters

That reminds me about the similarities between David and his Bentley and the service I aim to provide as a freelance copywriter offering a bespoke service for my clients. Whether he’s looking after my Mum or driving big-name celebrities, David has a knack for getting his delivery and the tone of the event just right. And just as the previous experience of a skilled copywriter shines through, so David’s professional background clearly sets him apart from most private-hire drivers.  He does what he does efficiently, imaginatively and discreetly so you immediately feel that you can count on him. Which you can.

That Bentley sparkles like well-polished copy

Just as you may not need professional copywriting services every day, it’s good to know they’re available when you do. It’s the same when you want the class and style that only a classic Bentley can offer. Especially one that’s polished until it  sparkles as brightly as a skilled copywriter’s online or offline writing!

Lastly, and just like me, David and his purring 6.7-litre limousine specialise in providing a bespoke service for businesses and individuals in Cheltenham, Gloucestershire, the Cotswolds and surrounding counties.

If it’s got to be a Bentley for a special business or private occasion it’s got to be David. But when words have to purr or roar like that mighty V8, please remember Copywriter Al!

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.