Tag Archives: Shetland Isles

Business computing pre-Microsoft: the Hidden connection

I learned to drive in an unmissable Texas Yellow Volkswagen Variant back in the 1970s. I remember that car because (as well as being a surprisingly fast-for-the-time fuel-injected 1600) my dad bought it new in 1971 when he co-wrote a book on business computing with his former colleague Edward Lowe.

Recently, in a rare (there’s lots to keep us copywriters in Gloucestershire busy) idle moment, I did an Amazon search for the book. I was delighted to find copies of Computer Control in Process Industries on the Internet bookseller that I use to increase my writing knowledge, as well as an entry in Google Books. Copies in the UK and North America started at £0.01. I bought one for my technology-mad nephew in Germany – a nice reminder of what his late grandfather once wrote.

Computer Control in Process Industries

I’m sure I got some of my interest in writing from Dad. As a university lecturer and researcher, he was always penning something – whether it was lectures for his students, this book, or information about the wave-power energy research he did later in the 1970s. It must have rubbed off and helped to shape the interests and skills that subsequently led me into my copywriting career. It’s a shame, however, that Dad died before I set up my own freelance copywriting business. I hope he’d have been proud of what I’ve achieved since 2006.

My search for his book prompted me to take a look through my own copy. Even a quick scan of the index highlights the hugely changed world that we occupy. It’s a world where IT and the Internet determine large chunks of my work. It struck me as interesting that Dad was already writing about business computing when ARPANET, the prototype for the Internet, was just a year or so old. And as for Messrs Gates, Joy, Jobs and other shapers of the online world we now live and work in? There isn’t a mention of them, or their subsequent companies in the book. Hardly surprising, given that a teenage Bill Gates was still burning the midnight oil and developing his coding skills at CCC while dad and his co-writer penned their book at the end of the 1960s.

The computing environments described in Computer Control in Process Industries have changed beyond recognition since 1971. What’s more, the chapter titled ‘The Future’ only hints at the massive changes that have taken place over the following four decades.  What struck me most of all was how, thanks to technology that’s evolved since that yellow VW turned up on our drive, I can now locate copies of Dad’s work around the world. And thanks to Google Books, parts at least of the book’s contents should be online for ever.

Oh yes. It’s interesting when you go back and explore the roots of your career as a Gloucestershire copywriter.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Guest copywriter on organic Shetland lamb, beef and wool blog

Like copywriters everywhere, copywriters in Gloucestershire need a break every now and then. I must have enjoyed last week’s trip to Shetland, because here’s my second post on the subject in a week!

Clift Sound: Uradale organic lamb is reared on its shore

In my last post I referenced my visit to Uradale Farm, high above Scalloway, west of Lerwick. While there, I was persuaded to put my writing head on and do a guest post for the Uradale blog. After having been filled with delicious organic lamb and learning about the philosophy behind Ronnie and Sue’s venture, what could I say, but yes.

Uradale already supplies several discerning butchers elsewhere in Great Britain. If you fancy some of the tastiest, most natural meat or wool you’ll ever find, get in touch and order direct from the farm. Next-day delivery is possible across the UK: beats your local Tescasdasons any day!

Uradale cows: beef as well as organic Shetland lamb

After several intense months of writing for a variety of clients in and around Gloucestershire, and elsewhere in the UK, Shetland provided a wonderful change of scene. I may have returned to Cheltenham with a summer cold, but also with newly recharged batteries and a desire not to leave it so long before getting back up to the Shetland Isles.

In the meantime, I’ve also created a dedicated copywriters for Shetland page on my website. I’m not strictly a Shetland copywriter, but now I’ve written for Uradale, and with plans afoot to write for Hillswick Wildlife Sanctuary, I can certainly offer my services as a wordsmith for other Shetland organisations. We’ll see what happens…

You can read more about Uradale organic Shetland lamb, beef and wool here…

is an experienced Gloucestershire-based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Pro bono charity copywriting in Shetland

I was up in Shetland recently, enjoying a week of great weather, delicious food and good company with family. As one of the busy copywriters in Gloucestershire, I really needed a break. Mrs H and I have visited Shetland before, and it’s always been a rewarding experience. This time was no exception – in more ways than one.

Trondra, Shetland

Another pro bono copywriting client

As well as getting roped in to do a guest blog entry for a local organic lamb and beef farm at Uradale, above Scalloway, I also added another animal welfare charity to my select portfolio of pro bono copywriting causes.

 

Gloucestershire copywriter and otters crossing sign in Shetland

I like to help worthwhile causes

As I’ve said before, one of the founding principles of my freelance copywriter business was to use my skills to help worthwhile causes. Sometimes, this means pro bono work; for others, it means a discounted copywriting rate. And of course, I’ve got to relate to the cause. Otherwise, it’s impossible to write with passion and conviction. Since 2007, I’ve written regularly for the North Devon Animal Ambulance (NDAA). I’ve learned that behind most animal welfare stories there’s a human benefit too. I like that.

Seal pup at Hillswick Wildlife Sanctuary, Shetland

Hillswick Wildlife Sanctuary, Shetland

While up in Shetland, a chance meeting with Jan Bevington, founder of the Hillswick Wildlife Sanctuary, led to me offering my copywriting services for newsletter, website and brochure writing. Her response was positive, so I’m looking forward to promoting Hillswick’s otter and seal rescue work over the months ahead.

You can read more here…

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.