Tag Archives: valuable content marketing

SEO copywriting tips that you can use today…

Inspired by last week’s valuable content marketing blog, I thought I’d share some SEO copywriting tips based on my experience as a Gloucestershire SEO copywriter. In this article I deconstruct the process of writing an SEO page, suggest some tools to help you, and offer practical advice if you decide that you don’t have the time to do your own SEO writing.

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Feel free to try writing your own SEO copy. But be warned, because I regularly see prospective clients who couldn’t find the time to do this – or burned lots of expensive management hours trying unsuccessfully to save a few pounds by writing their own SEO copy. In the case of recent client Arden Construction, their new website had stood ‘completed’ for months while they tried to write their own SEO copy…

 

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There are plenty of different approaches to writing SEO copy and I’m sure many of them work. The methodology that I take you through in the article is one that I’ve used successfully in conjunction with respected SEO consultants for several years.

If you fancy a go at SEO copywriting, please read on. I hope you find the article useful.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

 

Valuable Content Marketing – the new book every marketer should read

I sat in the sun last weekend and read an impressive new book called Valuable Content Marketing by West Country authors Sonja Jefferson and Sharon Tanton. Now the weather seems to have got better here in Gloucestershire, you could do worse than pour a long drink, find a sunny spot on the patio and read it too. I’m sure you’ll find something of interest – even as an experienced Cheltenham copywriter who already creates valuable content, I certainly did.

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Unthink lots of what you’ve learned about marketing communications

The basic premise of Valuable Content Marketing is that you should unthink lots that you’ve learned about sales and marketing communications. Instead, you need to stop pushing sales messages, get online and make your marketing valuable to prospects and customers. It’s all about generosity, the good karma of what goes around comes around and making everything from a freebie to your website content intrinsically valuable. By so doing, the pair assert, you will connect with clients and customers in a way they’ll appreciate – and they’ll do business with you when the time is right.

Great stuff – but did they miss one important trick?

Valuable Content Marketing  is easily digestible, nicely laid out and full of ‘instant takeaways that you can start applying to your business immediately. I particularly liked their templates and checklists and mini case studies. But I think they missed one valuable trick. To find out what it is, read more on my Valuable Content Writer website page .

 

 

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.