Tag Archives: winbiz networking

Atlantic rower Rachel Smith supports The Children’s Society at WinBiz barbeque

Where’s the time gone? Over a month since my last post – a Shetland trip, a couple of weekends away (including the amazing Adventure Travel Film Festival at Sherborne) and loads of head-down copywriting have kept this Gloucestershire copywriter away from WordPress. Sorry!

To business, and this is an unashamed plug for the forthcoming charity fundraising barbeque by WinBiz Networking at The Hunter’s Hall Inn, Kingscote, Tetbury, on September 11th 2014, at 18.30 (until 21.00). A big chunk of the proceeds (and raffle takings) will be going to The Children’s Society, the WinBiz charity of the year for 2014. You can book here.

Highlight of the evening will be a talk by record-breaking transatlantic rower Rachel Smith, who has kindly waived her usual public-speaking fee to join us. Add in a raffle and delicious food (indoor or outdoors depending on the weather and this promises to be an amazing evening – and a bargain ticket price too!

rachel smith transatlantic rower

Rachel Smith speaks in support of The Children’s Society at the WinBiz Networking barbeque on 11 September 2014

 

 

 

 

 

 

 

 

More information and booking details are on the WinBiz Networking website (discounted early-bird ticket prices end on 7 September!).

If adventure travel, rowing, barbeques or just plain old networking ‘float your (rowing) boat’, this has to be a don’t-miss evening. Please book now and support a great cause – The Children’s Society.

Al Hidden is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

Rumours revisited – and a great presentation by the Introverted Presenter

Do you remember Rumours by Fleetwood Mac? I’d forgotten how good this classic album is until I heard it again (on cassette no less) en route to the WinBiz networking group at Nailsworth, Gloucestershire the other morning. I was struck by how good the album sounded after nearly 40 years (yes, it was recorded in California in 1976). It got me thinking about how enduring the best copywriting and other business advice is. Then I sat down to breakfast and listened to IntrovertedPresenter, Richard Tierney expound the principles of great presentations in 10 gripping minutes.

‘Think ABC,’ said Richard: Attention, Benefits and Credentials. This is a timeless structure for a powerful presentation (or, methinks, effective copywriting) and not a million conceptual miles away from the classic Awareness, Interest, Desire, Action (AIDA) model that has served us copywriters since time immemorial.

Start at the end, Richard added, with the idea you want your audience to take away – or the message you want your copy to convey. Then open strongly, tell your story and end with that single powerful thought. Remember what former US president Bill Clinton said: ‘If we say two things we haven’t said anything at all.’ And the guiding principle adopted by ITV News journalists down the years, the idea of a ‘Hey Doreen!’ attention grabber…

By then, Richard’s 10 minutes were up, but his message had stuck, which is why I can remember it two weeks later as I start to plan my 10-minute presentation for this week’s WinBiz meeting – that’ll be on client case study copywriting, in case you’re interested.

Oh, how the strongest ideas and principles are often the simplest. They’re the ones that endure over the decades and still reward. Rather like listening to that old Fleetwood Mac cassette the other morning.

For more of Richard Tierney’s wealth of presentation skills expertise, visit his business presentation skills website. And please say I sent you.

 

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.