Tag Archives: workspaces

When’s a Bentley chauffeur like a Cheltenham copywriter?

Have you ever found it challenging trying to come up with a novel birthday treat for an elderly (or not-so-elderly) parent?

While struggling to find something suitably entertaining for my 80-something mother, I was stumped. Mum is extremely low-maintenance and undemanding when it comes to special occasions. Then I thought of my business-breakfasting companion David Keffler of Cheltenham-based Azure  Chauffeur Driven Luxury Cars and his beautiful 1996 Bentley Brooklands. A plot was hatched… Aside from the fact that David helped us give Mum a day out that she hasn’t stopped talking about, the experience got me thinking about the similarities between a luxury chauffeur service and my own work as one of the freelance copywriters in Cheltenham.

alandbentley

The only licensed private-hire Rolls-Royce or Bentley in Gloucestershire

I won’t give you chapter and verse here. You can read all about David and his Bentley on his website or in any of the media articles that are increasingly appearing around Gloucestershire as he builds his business. Suffice to say that he’s an accountant who has always wanted to drive around in a classic Bentley – while prudently making sure the car pays its way.

As the only private-hire licensed Rolls-Royce or Bentley in Gloucestershire he’s hit the nail on the head with his Charlton Kings, Cheltenham-based business.   As well as the usual wedding car service, the Bentley (the registration C18 CAl could be for ‘Copywriter Al’) is available for executive transfers, airport runs, business functions – and giving family members an unforgettable experience on spacial birthdays and other anniversaries.

From the moment David collected my wife from Cheltenham, to dropping Mum and two other guests off at our lunch venue, his service was professional, friendly, punctual and flexible. We’re all still talking about the day and I couldn’t recommend the experience more highly. He exceeded expectations and that Bentley, as you’d expect, is so luxurious.

bentleyandmum

Similarities to professional Gloucestershire copywriters

That reminds me about the similarities between David and his Bentley and the service I aim to provide as a freelance copywriter offering a bespoke service for my clients. Whether he’s looking after my Mum or driving big-name celebrities, David has a knack for getting his delivery and the tone of the event just right. And just as the previous experience of a skilled copywriter shines through, so David’s professional background clearly sets him apart from most private-hire drivers.  He does what he does efficiently, imaginatively and discreetly so you immediately feel that you can count on him. Which you can.

That Bentley sparkles like well-polished copy

Just as you may not need professional copywriting services every day, it’s good to know they’re available when you do. It’s the same when you want the class and style that only a classic Bentley can offer. Especially one that’s polished until it  sparkles as brightly as a skilled copywriter’s online or offline writing!

Lastly, and just like me, David and his purring 6.7-litre limousine specialise in providing a bespoke service for businesses and individuals in Cheltenham, Gloucestershire, the Cotswolds and surrounding counties.

If it’s got to be a Bentley for a special business or private occasion it’s got to be David. But when words have to purr or roar like that mighty V8, please remember Copywriter Al!

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.

In praise of Håg ergonomic seats – again

Are you into office-setup porn? Don’t worry, it’s nothing to be alarmed at. I heard the term used while listening to a podcast recently.  The discussion was about people’s predilection for viewing each others’ creative office setups. There’s even a site called The Setup, where creatives post details of the equipment they use to get stuff done. And of course, anyone who visits Lifehacker.com will know they regularly feature creatives’ workspaces  too.

I guess this fascination comes from our desire to see how others do the tasks that we do, or to learn how we could create a better, more efficient, working environment. And then, of course, there’s the idea of a dream writing-graphic-web development setup. Don’t get me wrong, I love my cosy basement office or my kitchen table. But in my dreams? It would have to be a sunny office in one of the chalets at Haldi ob Schattdorf, overlooking the Reuss valley and Altdorf in Switzerland’s Uri canton. For now, I have to make do with the view from my favourite webcam – and memories of the great times I’ve spent in central Switzerland.

What consistently strikes me about these workstation or setup reviews is the preoccupation with computers, desks, multi-monitor setups and peripherals. Too rarely in my opinion do the authors give sufficient attention to the quality of their office seating. That’s a shame – aafter all, you only have one back and it’s easily damaged…

As a busy Cheltenham copywriter I spend hours at my computer. I’ve blogged previously about my fondness for Norwegian Håg (pronounced ‘Hawg’) office seating. Unlike some so-called ‘ergonomic’ seats, the Håg range really is a treat for your back. So much so, that my Danish chiropractor was so impressed that he re-equipped several practices with Håg products.

hag03bristol

That’s why, now that I’m doing more copywriting and editing at a satellite location not far from Portishead’s marina development near Bristol, I’ve invested in another Håg 03 seat. It was a logical decision due to how impressed I’ve been with the Hag 05 and 03 seats in my main office. As ever, I bought my little Norwegian beauty from regular supplier Nigel Eldridge at the Office Backcare Centre in Cheltenham,  Gloucestershire. I can’t sing Nigel’s praises highly enough. If you’re in the Gloucestershire area (or even if you’re not), have a chat with him about how proper ergonomic office seating can transform your working life.

is an experienced Gloucestershire based copywriter specialising in Marketing, Web/SEO, technical and PR copywriting.